Posts Tagged ‘covers’


How would you like to guarantee stagnant sales from the moment your book dropped in stores?
Do you want your books to have a sameness that will allow them to be lost on table displays?
Are you tired of actually having to pay designers to think?

Why not use this revolutionary new tactic proven to cause book buyers eyes to glaze over in stores all across the country?


That’s right, the most brilliant of colors (or absence of color, depending on whether we’re talking spectral or reflected light), white is the cure-all for all your design woes!

Nothing projects the image of newness like white. Nothing says “this is the future, this is NOW!” quite like white. Nothing focuses the attention on the fact that your book looks like hundreds of other new releases (and ignore the political implications!) like white!


Granted, this has been proven on cover after cover in the non-fiction genres of science and business, but there’s nothing to stop you fiction publishers from trending into white! Start with that hot area of Young Adult fiction and watch your sales plummet like a boulder in a pool full of clear gelatin! Then kill sales of that hot new author and keep yourself from the bestsellers list with a simple serif font (Helvetica, no!) and maybe a splash of wingdings to separate the title from the author.

Nothing says generic, bland, boring, thoughtless and vapid quite like white!



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