(SOUND: A computer fan WHIRRING, becoming increasingly LOUDER as it revs up its RPMs)
ANNOUNCER: When was the last time you backed-up you’re hard drive?
GAL: I don’t know. Doesn’t the computer do that on its own?
DUDE: Back-up my hard drive? You mean on my computer?
ANNOUNCER: You use your computer for everything these days, from shopping online to gathering information to keeping up with the news.
(SOUND: TYPING furiously underneath)
GAL: I’ve got my family photo album right at my fingertips.
DUDE: My entire CD collection is there, all 900 disks worth!
ANNOUNCER: But did you realize that you’re just one small, electronic blip from losing it all, one sudden disk drive failure from having everything you own disappear?
(SOUND: A mechanical K-THUNK and the WHIRRING DOWN of the fan, SILENCE.)
DUDE: Wait! Where did all my music go?
(MUSIC: Jaunty LIBRARY tune from the 1960s)
ANNOUNCER: It can come without warning, and when it does there is little you can do to bring it all back unless you’ve properly backed-up your drive. Gone are all your precious memories, your hard work, even your passwords, preferences and settings. Gone, in a single instant.
ANNOUNCER: And when you do finally get your computer operational it could take days before you can sort through re-establishing all your accounts, relocating and building your bookmarks, figuring out exactly what was lost and whether or not you could replace it. And for you writers out there, imagine all those pages and pages you’ve written that suddenly won’t be there.
GAL: I think I might cry.
ANNOUNCER: It doesn’t have to be this way. Whether you use the cloud or an external hard drive, all it takes is a little time putting things in place now so that you can avert tragedy later. And backing up is easy. In some cases you can set up a program to do it for you automatically overnight so that you can sleep soundly knowing that, short of an electromagnetic pulse, you won’t lose any of your valuable digital files.
DUDE: Electromagnetic what?
ANNOUNCER: For the health and sanity of you, your loved ones, and your computer, back-up your hard drive.