Uh, it sucks.
They seriously cannot have focus-grouped this thing on people who read magazines regularly. The font, the layout, the tracking – everything about the new redesign makes every page and every article look EXACTLY like those “Special Advertising Sections” that are really paid ad supplements meant to look like the magazine, but never do. Now Newsweek looks like a giant ad supplement. I flipped through the pages waiting for content before I realized I’d passed several pages of this stuff.
Aren’t newspapers, magazines, and other peridoicals already in a enough trouble fiscally without losing audience? I seriously could not read this thing. And I wanted to. Way to go, Newsweek, alienate your subscribers.
Just to be clear, I’m not one of these people who thinks change is bad, or that redesign automatically equals a bad thing.
But this redesign isn’t a fear of change, it was a visceral response. You go to an art gallery and there are some paintings you just cannot look at, for whatever reason. And with music, some sounds just grate. I opened up this magazine and my eyes did not want to spend any time with it. I tried to focus on a single article, and in the end I quit reading because it made my eyes tired.
It shouldn’t be a challenge or a chore to read. I can’t be the only one who feels this way.
So, bravo, Newsweek. You may have just redesigned yourself into obsolescence. Not that anyone cares.